The relationship between the Quality of Working Life with Customer Relationship Management

Author(s): Seyed Pouria Hedayati, Fateme Mohabati*, Somayeh Baqheri, Naser Hashemi, Abolfazl Qoum Dust Nouri

Background: The customer Relationship Management is an important variable in the study of organization management. This study aimed to survey the relationship between quality of working life of employees with customer relationship management in hospitals of Zabol university of medical sciences. Methods: This cross sectional and descriptive-analytical study was conducted among hospitals employees in 2015. 205 persons were randomly selected among them. A questionnaire was used as the data collection instrument including three parts (demographic, working life quality and customer relationship management). Data were analyzed using the SPSS18 software. Results: The results show that there is a significant relationship between the quality of working life and customer relationship management (rp=0/49, p-value=0.001). Customer relationship management had correlation with fair and adequate payment, secure and healthy working environment, provision of opportunities for continued growth and security, law orientation in the work, social involvement of work life, integration and social cohesion in the work organization, extended human capabilities but had not correlation with overall living space. Conclusions: Quality of working life is influencing factors Customer Relationship Management. Therefore, attempts to implement quality of working life as a process for improving hospitals performance and improving communication between service providers and customers.


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