Liang Yaoming

Department of Sports, Foshan Vocational and Technical College, Foshan, China

Publications

• Review   
  Research on the Countermeasures of Boosting the Development of Mass Sports Based on Behavioral Economics
  Author(s): Zhang Zhifei*, Li Jianguo, Liang Yaoming, Lin Xiaoyu and Zhang Luo
  
  Based on the theory of behavioral economics, this study analyzes the principles of behavioral economics involved in the development of mass sports, including psychological expectation, selection deviation and incentive mechanism, rationalize the current situation of group sports development, discusses how to effectively promote the development of mass sports, and puts forward a series of concrete countermeasures. In view of the problem of behavioral expectations, it is suggested to establish a comprehensive publicity and education system to improve the public's awareness and understanding of sports, and to stimulate individuals' active participation through self-setting goals and planning methods. In view of the selection bias, it is suggested that the government and relevant institutions provide diversified and attractive sports activity options, and make full use of technolo.. Read More»