Empowering Health Literacy Through Mass Media Platform - Perceptions and Knowledge Survey Among Outpatients in A Private Dental Institution

Author(s): N. Vishal Prakasam, D. Sri Sakthi

Background: Social media has helped in creating a foundation of websites and other online tools called social networks which serves as a tool to connect people and organizations around topics of common interest. Social media platforms offer plenty of opportunities to engage quickly and sometimes in-depth with a lot of information as people have the ability to communicate from anywhere in the world. As increasing numbers of people receive their news and health information online, it is important to ensure the content delivered through online resources are accessible targets large audiences and ensures that people are aware of the term health literacy.  

Methods: This survey was done by using a questionnaire that was circulated among the outpatients of a private dental institute which comprised 15 through which the knowledge of outpatients was determined. This survey included a sample size of 103 and only completely filled forms were included for this analysis. 

Results: The final analysis was obtained by using the responses of 103 outpatients using SPSS software.it was observed that every individual had a different opinion on health literacy but overall knowledge was fairly high and knew what had to be searched with respect to their clinical conditions.

Conclusion: The awareness of Health literacy in an overall experience requires an underlying preference to utilize social media as a health communications medium to advance health literacy practices.


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